Rhetorical Terms

The use of rhetoric in a subject specific essay is used to modify the perspective of others, to see the author's viewpoint. When using subject specific rhetorical tools there must be careful consideration of the audience.The subject will appeal to certain audiences naturally, but the goal is to make the audience see the main purpose through the writer's eyes. There must me the identification of purpose of the writing for a subject specific essay. There is the purpose to persuade, to inform, to entertain, to shock, a call to action, or to educate. The rhetoric in a subject specific essay is there to make us more aware of the audience and the purpose of the writing. The identification of the two can develop the language of rhetoric within the essay.

The five rhetorical terms that are used within a visual, compare and contrast essay are visual gaze, historical and cultural settings, the analysis, elements and contrast, and contrasting. First, the use of a visual gaze is to remind the audience of a specific thing. The example of the familial gaze, which is intended for a small intimate group. Second, the use of historical and cultural settings. The knowledge of why and where can assist the writer in developing more of a foundation for the essay. Third, the analysis breaks into the individual text, leading the writer and audience to begin thinking about the choices that were made within the image. Fourth, elements and contrast are the phrases, colors, and individual images used to form an overall,  cohesive meaning of the text. Finally, the term contrast is the difference between elements such that make the visual distinguishable.