Rhetorical gazes are used to make your audience think about what they are reading in a visual way. The visual gaze should remind the audience about a specific thing. There are many different types of gazes. There is the familial gaze which is intended to remind the reader of people and places in a more intimate setting. Like, the picture below we have the amazing Golden Gate Bridge where my son, Henry and I, spent the afternoon at Chrissy Field exploring, and enjoying the amazing view. The bridge itself is national monument, but placing the people in the view makes it much more intimate.
There also traveling gazes, persuading the audience to venture to the author's desired destination. The food gaze that if the author prepares the meal with their words you will become very hungry. The sports gaze that can bring out the inner fan. The political gaze that helps you visual a political stance. The list goes on on. The idea is make the audience see what you are seeing through their words.
The audience will see using elements, contrast, and analysis. The elements are where the author uses phrase, colors , individual images used to form an overall, cohesive meaning of the text. The contrast is the difference between the different elements. The analysis is thinking about what and why the author made those choices. There must be a historical and cultural setting to understand the visual, and it's full effect on the audience.
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